Marketing Performance
The hardest question in D2C marketing is also the simplest: how much did we make for every dollar we spent? Three views, three answers — none of them the same.
Paid Spend
$654
Platform-reported ROAS
3.9
Last-touch ROAS (UTM)
0.8
Blended ROAS / MER
2.0
The gap between platform-reported and last-touch ROAS is the attribution overhang — view-through and 7-day-click conversions Meta credits to itself that may or may not have been incremental. Blended ROAS is robust to this — it's the number to give a CFO.
Daily blended ROAS
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A revenue MER of 4.0 on 70% margin is not the same business as 4.0 on 25% margin. The gap between the two lines is your real margin profile.
Spend by campaign
No Results
Spend ramp
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Models behind this page: [`fct_marketing_performance`](https://github.com/amanimulira/D2C-Data-Stack/blob/main/models/marts/marketing/fct_marketing_performance.sql) · [`fct_blended_roas`](https://github.com/amanimulira/D2C-Data-Stack/blob/main/models/marts/marketing/fct_blended_roas.sql)