Customer Analytics
Customers
10
Repeat purchase rate
100%
Average Order Value
$48
Avg Lifetime Net Revenue
$134
Cohort retention
No Results
A healthy D2C cohort retention curve plateaus rather than zeroing out. Month-12 retention of 8–15% is normal for a $40 AOV consumable; under 5% means you're on a customer-acquisition treadmill.
LTV by acquisition channel
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The channel that buys the highest-LTV customer is rarely the cheapest. This chart is the most under-used decision tool in D2C — most operators optimize CAC by channel and miss that they're acquiring customers worth half as much.
RFM lifecycle segments
No Results
Each segment maps to a Klaviyo flow:
- Champions — VIP early access, no discount needed
- Loyal — referral programs, replenishment cadence
- At Risk — win-back with light discount + best-of email
- Hibernating — final reactivation, then suppress to control sender reputation
Models behind this page: [`customer_cohort_retention`](https://github.com/amanimulira/D2C-Data-Stack/blob/main/models/marts/customer/customer_cohort_retention.sql) · [`customer_ltv`](https://github.com/amanimulira/D2C-Data-Stack/blob/main/models/marts/customer/customer_ltv.sql) · [`customer_rfm`](https://github.com/amanimulira/D2C-Data-Stack/blob/main/models/marts/customer/customer_rfm.sql)