Modern D2C Data Stack — Live Demo

This dashboard reads directly from marts_* schemas produced by the D2C-Data-Stack dbt project. Every chart on every page is one SQL query against a documented, tested mart — nothing pre-aggregated, nothing hidden.

Net Revenue

$1,340

Contribution Margin

$976

Blended ROAS

2.0

Active Customers

Orders

Paid Spend

$654

Daily revenue and spend

Where revenue comes from (last-touch)

Explore

Marketing performance — channel ROAS, last-touch vs platform-reported, campaign efficiency
Customer analytics — cohort retention, LTV, RFM lifecycle segments
Orders & products — order volume, AOV, top SKUs by revenue and margin

Data is synthetic (10 customers · 30 orders · 90 days). Built from the [`D2C-Data-Stack`](https://github.com/amanimulira/D2C-Data-Stack) dbt project. Every metric definition lives in [`docs/business_metrics.md`](https://github.com/amanimulira/D2C-Data-Stack/blob/main/docs/business_metrics.md).